E-commerce is no longer a myth. Like e-mail and social media, selling and buying online are now becoming a norm in the business arena. The first qualification for joining the e-commerce field is having an online store or a website. However, not all online stores succeed. The success of e-commerce website relies on how it is attractive, well-structured, and designed to give the best user experience. This means that the e-commerce website builders you apply in its development must give you the best output.
If you are not a tech guru, you may decide to consult one to help you develop a great site that will drive sales. But what are the secrets of building a winning e-commerce website? Here are the three secrets that no IT expert will tell you:
Your theme should match your product or service
Well, imagine visiting a shop to buy some snacks only to find that it’s a barbershop. From the outside, you are sure that this must be a fast food shop. But upon getting in, you see that it is a business offering hair and dressing services. How would you feel? This is the same experience your customer will have on your site if you select the wrong theme. While choosing your website theme, you need to consider the kind of product or service you will be offering. If you are selling cosmetics, you should avoid a fashions theme and vice versa.
Social integration is critical
When choosing an e-commerce website builder, you need to check whether it has social media integration. As you know, business is a social affair. People buy through influence. Also, when a customer finds a good product, they will not hesitate to share the news with their peers. For this reason, you need to open up the sharing possibilities through ensuring that your builders have a social media platforms features. Otherwise, without this option, succeeding in this era will remain a dream.
Have you visited a website and you wonder what is being offered or what it is all about? From top to bottom it is full of links and ads. No designated way to peruse through the pages. Such a site would be hard to navigate or trust. If this is your e-commerce website, do you think customers will buy from you? In enhancing your site ensure the website builders enable you to create a navigable e-commerce website.
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If you’re thinking about starting an #onlinestore, you’re going to need to find the best platform that will meet your #smallbusiness needs. We’re here to help! Check out our top 4 picks for #ecommerce website builders. https://t.co/wnpRmv3ojr pic.twitter.com/DnmGe17BA3
— Byte Size Digital, LLC (@bytesizesocial) 17 de mayo de 2018